Run your business on answers, not guesswork.
I help local shops, trades, suppliers and service companies turn scattered records, phone calls and gut feel into clear numbers and fewer manual steps. One advisor, plain language, practical fixes.
Monday report
Orders to ship today
Share of sales, last 30 days
Needs a follow-up
Crew time this week
Due back or overdue
Time on rent, last 30 days
- Local trades
- Tool and supply shops
- Rental companies
- Service providers
- Small distributors
Where the week goes missing
Most small businesses are not short on effort. The hours leak out in the same few places, and nobody has time to look at them.
Answers live in someone's head
Which jobs make money, which customers pay late, what is really on the shelf, in the truck or on the schedule. If the one person who knows is out, so is the answer.
The same thing gets typed three times
A job goes on a ticket, then a whiteboard, then a spreadsheet, then an invoice. Every copy is a chance for a mistake and an hour you do not get back.
You hear about problems late
An overdue invoice, a quote that went cold, a shelf that ran empty. By the time it shows up at month end, it has already cost you.
What I do
Three kinds of work, always starting with the biggest leak and the simplest fix.
Clear numbers
One simple screen that shows how the business is doing, built from the records you already keep. No jargon, no forty-tab dashboard.
- What is sold, what is booked, what is overdue
- Which jobs, customers and products earn their keep
- A weekly summary you can read in two minutes
Fewer manual steps
I find the repeat typing, chasing and re-checking in your week, then connect the tools you already use so it happens once.
- Quotes, tickets and invoices that flow from one entry
- Automatic reminders for follow-ups, deliveries and unpaid invoices
- Paper and spreadsheet processes moved somewhere safer
Practical AI advice
An honest view of where AI tools can save you time and where they are not worth the trouble, for a business that has no IT department.
- What to try, what to skip, and why
- Setup and training in terms your team can follow
- Guardrails so nothing touches customers or money unchecked
How we would work together
We talk
A conversation about how the business runs and what is eating your time. No pitch deck.
I look closely
I follow a job or an order from first call to final invoice and mark where it slows down or gets retyped.
Fix the biggest leak
One change at a time, starting with the one that gives you the most back.
Keep it working
On a simple monthly fee, I keep your numbers current, fix what breaks and take on the next leak, so the system keeps up as your business changes.
What changes in a day
A typical order, today
- Customer calls, you write it on a ticket
- Ticket gets copied onto the whiteboard
- Delivery or follow-up day: someone remembers, or does not
- Month end: retype it all into a spreadsheet
The same order, with a small system
- Customer calls, you enter it once
- The board, the invoice and the record all update themselves
- The reminder goes out; the overdue list builds itself
- Month end: the numbers are already there
Illustrative example of the kind of change I work on, not a description of a specific client.
One person, start to finish
I'm Ryan van der Veen. Noord Insights is just me, a business intelligence and AI advisory practice for small, traditional businesses.
My background is in finance, so I read a business through its numbers: where the money comes in, where it slips out, and what is worth measuring. I bring that discipline to businesses that have never had it handed to them in plain terms.
You talk to the person doing the work, I use your words instead of mine, and nothing gets handed to a junior after the first meeting.
Tell me what is eating your week.
Send a few lines about your business and where it feels slow or messy. I will reply personally.
Prefer email? Write to ryan@noordinsights.com